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Tag: Contingency Table

Jaccard Coefficient vs. Simple Matching Coefficient from a Supermarket Basket

Posted 3 years ago by Ehan Ghalib

Question Consider a supermarket that contains 1000 products. In a market-basket analysis, you want to compare baskets of 2 customers C1 and C2 to find similarity in their buying behavior.

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Data Mining Binary Asymmetric Variables, Contingency Table, Dissimilarity, Jaccard Coefficient, Market Basket Analysis, Similarity, Simple Matching Coefficient Leave a comment
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